Here is a great video of Warren Buffett answering questions from a group of MBA students. He uses Coca-Cola as an example throughout the presentation as a great business with the characteristics he looks for in an investment.
Interestingly, he says that people don't get cola fatigue. Meaning that it is natural to get tired of eating and drinking foods and liquids with the same taste. While people may get tired of drinking root beer or other flavored drinks, they do not with cola. This phenomenon is what enables people to drink five cokes a day and then do the same the next day. I'd be curious to know if that's actually true.
The video is about 128 minutes, but well worth watching in its entirety. Here it is:
Comments